Spanish Public Relations Agency. Inforpress Group. Spain and Portugal
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Comunicación Externa
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BtoB communication and clients loyalty schemes

BtoB communication We support the task of conveying messages about your products or servicies to the decision makers in the business environment. We build up relations with strategic opinion leaders for different public. Opinion leaders strenghen credibility and induce the "recommendation". These are effective actions that increase its impact, thanks to the fact that they are echoed by the media.

Consultancy and Communication Plan design.
Plans aiming at having presence in the media.
Road shows and travelling tours.
Events and presentations that leave a trace.
Agreements with business associations and other influencial publics.
Studies that become headlines and convey a vision of leadership.
Projects in the scientific and universitary environments.
Actions aimed at specific business posts or profiles: big companies, SME´s, self-employed people, etc.
Relation with the Administration, public authorities, political parties and public institutions.
Crisis management.
Collaboration projects with the media.
Searching strategic sponsorships.
Speaker opportunities and award candidatures.
Participation in fairs and conferences.

Communication with clients The client is the most esteemed treasure and gaining their loyalty by means of communication is strategic.

Loyalty programmes.
Binding projects with clients.
Permanent tools: Bulletins and Newsletters.
Events that create loyalty.
Training in complaints and demands management and creating arguments.
Manuals on written communication with clients.
Management of the detail: communications at Christmas time, celebrations, etc.


 

 

         
 
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