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Crisis Communication

Any company may make mistakes or be attacked, but only a big company is able to manage a crisis successfully. Spanish companies are quite sure that a crisis has a direct impact on the viability. The 70% considers that a crisis may lead a product or even a company to disappear(*). In Inforpress, we help our clients to minimize the negative impact that a crisis may have, restore self-confidence, limit the lenght of the crisis and turn it into a positive image for the company.

(*) Survey by Inforpress-APIE 2002

Risk audits
Alert system
Panel of experts; creating, updating and introducing the manual of crisis
Identifying potential key partners or targets
Development of a solid relation with "influencers" when facing a crisis
Strategies aimed at a public that disagrees
Training of the Crisis Working Group
Crisis practice
Dark site development
Crisis management

Sectors and cases where we have been working in the communication of crisis:

Consumption
Pharmaceutical
Chemical
Food
Air force and transports
Buildings
Industrial
Consultancy
Tourism and leisure
Industrial

Product removals
Staff redistribution
Accidents
Poisoning
Crisis and rumours in Internet
Mergings and acquisitions
Stoppage of payments
Complaints or claims from third parts
Environmental matters