Inforpress creates e-Communication ®

• This new division will manage the reputation of its clients on the Internet, specially in blogs and social networks

This new Inforpress department offers services specialising in the creation of communication and public relations strategies using Web 2.0, and development and consultancy for the implementation of social media. The main objective is to manage participation and internal communication in companies, product communication through corporate blogs and social networks, brand image monitoring using Web 2.0, opinion studies (netnography) and online branding.

Once again, Inforpress is committed to offering its customers cutting-edge services thanks to its in-depth market knowledge. An increasing number of consumers research what is said about a company and its products on the Internet before making a decision on whether to buy and also to reinforce their choice of service amongst various options. As such, Web 2.0 communication through blogs, wikis and social networks is highly effective when generating user critical mass, preventing possible crises, increasing brand profile and improving a company’s business prospects.

In addition to these external reasons, there are also internal solutions which can optimise the management of talent and knowledge in organisations using web 2.0 technologies.

Certain companies in the tourism sector such as SkyEurope, TerminalA.com and TVtrip.com have entrusted their online communication strategies to Inforpress, as have organisations such as the Madrid Promotion Office (EsMadrid) and DKV Insurance.

About Inforpress

Grupo Inforpress was founded in 1988 with a vocation to establish efficient communication channels between companies and the public. Its commitment to the business objectives of its clients has converted it into the largest communications consultancy firm in Spain and Portugal, with over 140 professionals. It has specialised teams for vertical sectors (health, financial and institutional) and transversal sectors (internal, corporate, external, events, design, Corporate Social responsibility communications and training).

Holmes Report, the top world reference in the world of communication and public relation, has acknowledged a Inforpress as the Spanish Consultancy Firm of the Year in 2006. Additionally, it is the first Spanish consultancy firm to appear in the latest ranking of "The Best Public Relations Agency to Work For", and the sixth in continental Europe.

For more information:
Susana Graupera - sgraupera@inforpress.es
María Luisa Ocaña - mlocana@inforpress.es
Inforpress - 91 564 07 25 - 608 21 39 30